We learned a long time ago that consumer preferences differed by demographics and geography. But consumer behavior in online shopping changed dramatically in the last few years, due in large part to COVID-19.
As retailers reflect on the impact of quarantines and lengthy shutdowns, they’re also anticipating how consumers will act in the future. Will they retain the new behaviors adopted early in the pandemic, or will they revert to old spending habits?
Our research reveals that when it comes to consumer shopping habits and preferences, there’s no going back. Around the world, consumers have new expectations for safety, speed and convenience – especially when it comes to buying online. Discover what we uncovered in our research in this infographic.