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Where Banking Meets Life: FIS Customer Experience Suite Delivers Digital Innovation
November 30, 2016
- New FISTM Customer Experience Suite transforms a bank’s customer-generated data into executable, customized offers and advice at the customer’s point of need
- Uses advanced analytics to anticipate future life events and dynamic pricing to support aspirations of the digital consumer
- Creates a “market of one” client experience for bank customers, elevating the relationship beyond a series of transactions.
JACKSONVILLE, Fla., Nov. 30, 2016 – FIS™ (NYSE: FIS), a global leader in financial technology, today announced a significant new core banking technology innovation targeted for financial institutions. The FIS Customer Experience Suite transforms a bank’s customer-generated data by quantifying the value of each customer’s relationship. It then applies dynamic pricing and product bundling, and uses the bank’s own customer behavior data to predict needs and deliver targeted offers.
“Changing expectations and behaviors have altered the basic relationship between banks and their customers. In a world in which anywhere-anytime-any way is the new normal and personalization is a ubiquitous requirement, banks must evolve to deliver a true ‘market of one’ experience for the consumer and the small- and medium-business – creating the junction where banking and life meet,” said Rob Lee, chief product officer, Banking & Payments, FIS.
The FIS Customer Experience Suite stands out by using a financial institutions’ own data from their core processing environment. It optimizes and augments the data with other external sources, to strengthen engagement and loyalty with the digitally-minded consumer. This creates a 360-degree view of the customer in real time. The resulting analytics provide customer event-driven, relationship-oriented results – allowing financial institutions to anticipate major life events for customers when they are most open to assistance and presenting them with value-based offers.
Utilizing the latest in advanced analytics to identify Key Lifestyle IndicatorsTM (KLIs), the FIS Customer Experience Suite predicts when significant life events, such as buying a car, preparing to send a child to college or expanding a business, are likely to occur. These KLIs can be paired with dynamic pricing relationship models to generate banking recommendations appropriately customized to the individual.
That’s important because, as FIS’ 2016 PACE Index found, 70% of consumers expect a life event to occur in the next 36 months that will significantly impact their finances. Meanwhile, only 40-50% expect to turn to their primary financial institution for lending options. Deeper understanding of customers is a financial institution’s best weapon to combat those numbers.
“With customers demanding even more from their financial institution, they have been needing to generate more value from their core banking systems and grow the digital relationships with their customers,” said David Albertazzi, senior analyst, Aite Group. “The FIS Customer Experience Suite is the marriage of data, analytics and pricing that can deliver the bank into the digital future.”
To learn more, visit wherebankingmeetslife.com
FIS is a global leader in financial services technology, with a focus on retail and institutional banking, payments, asset and wealth management, risk and compliance, consulting, and outsourcing solutions. Through the depth and breadth of our solutions portfolio, global capabilities and domain expertise, FIS serves more than 20,000 clients in over 130 countries. Headquartered in Jacksonville, Fla., FIS employs more than 55,000 people worldwide and holds leadership positions in payment processing, financial software and banking solutions. Providing software, services and outsourcing of the technology that empowers the financial world, FIS is a Fortune 500 company and is a member of Standard & Poor’s 500® Index. For more information about FIS, visit www.fisglobal.com.
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