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Online bookies boosted by Boxing Day Betting Blow-Out
Worldpay, the global leader in payments, has revealed that Boxing Day 2016 provided a boost for Britain’s online bookies, as punters opted to skip the sales in the hope of cashing in on the day’s biggest sporting events.
Gambling data from 2016 reveals that Britain’s bookies saw a significant 16% YoY increase in online betting activity on Boxing Day and an overall 24% YoY increase between Christmas and New Year.**
James McGurn, VP Growth – Digital Content and Gambling, Global eCom, at Worldpay said:
“While Boxing Day is known for its wealth of bargains and sales, sporting events such as horse racing and football are all part of the festive fun too, offering the opportunity for a holiday flutter. Worldpay’s figures demonstrate that more and more people chose to spend the day at home recovering from Christmas excess and tuned into the biggest sporting events of the day, rather than queuing up in the early hours of the morning for the sales.
“Mobile gambling has made it possible for everybody to get involved, with even the most casual fan having the convenience to place a bet from the comfort of a pub or their own sofa. As online shopping and gambling continue to grow with the emergence of mobile platforms, we can expect to see another bumper Boxing Day for bookies next year.”
For more information please contact: WorldpayeCommTeam@Golin.com
About the data:
Figures quoted are according to payment transaction data for Worldpay’s online gambling customers globally from 25/12/15-31/12/2015 and 25/12/16-31/12/16**. In 2015, Worldpay processed 13.1bn transactions for more than 400,000 customers.
Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to over 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world.
Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types, by providing an end-to-end service including acquiring, treasury, gateway, alternative payments and risk management, all via a single integration to Worldpay. Worldpay makes global payments simple for many of the world’s leading organisations.