Prime

Talk to an Expert

Make the most of every debit payment

You can lose a lot of revenue if you're not routing transactions the right way. But the right partner, expert in debit routing and data science, can keep you on the path to keeping more revenue. That partner is Prime. Prime is precision driving of debit transactions across the highway of debit networks. It's built with the best of routing science.

Prime's time - how it works

Prime analyzes eligible debit transactions in real time, dynamically routing them to the lowest cost debit network for each, based on Worldpay algorithms

PIN and PIN-less debit routing

Our precision algorithm helps to reduce expenses by routing transactions across multiple dimensions including transaction amounts, various BIN-range depths and merchant profiles. It also features automated logic to reroute declined transactions

Signature debit conversion

Routing intelligence designed to seamlessly convert and send signature debit transactions to least-cost PIN-less debit networks

Optimized PIN debit prompting

Terminal PIN prompting helps reduce acceptance cost by shifting signature transactions to PIN debit where possible
Prime routing is the Cadillac. It does what it has to do and it has all the flexibility you need as a merchant to understand the benefits. We use iQ for reporting, research or reconciliation. And of course, we have the dispute process as well for chargebacks. With my experience with other acquirers, the Worldpay experience has been probably the most positive."
- Manager | Electronic Payments, Dollar Tree/Family Dollar