TruSpend

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Optimize Your Marketing Efforts

Knowing whether or not your marketing is effective is an ongoing challenge, until now. Worldpay TruSpend is designed to connect consumer purchasing and marketing spend so you can identify marketing that works and doesn’t work.

Single source of actionable, credible intelligenc

Nothing expresses consumer intent like a real payment. By generating insights based on customer purchase behavior, TruSpend uses data to help you with your top prior

Measure market behaviors

Connect advertising impressions to actual purchase data to better understand the ads that are driving sales

Optimize strategies

Eliminate marketing efforts that are not delivering results

Grow sales

Refocus marketing spend on the tactics that are driving incremental sales