TruSpend
Actionable Customer Intelligence to Optimize Marketing
Every business wants to know their customers better. Though there are many proxies, nothing expresses consumer intent like an actual payment transaction. TruSpends marketing performance management software that connects consumer purchasing and marketing spending. Worldpay from FIS processes over 40 billion payment transactions annually. That’s intent, at scale.Actionable, credible intelligence for marketing spend management
TruSpend lets marketers connect the dots between consumer purchase activity and marketing spend, so you can optimize advertising, improve customer strategies and grow sales
Measure ROI
Connect advertising spend to actual purchase data in near real timeOptimize Strategies
Identify and eliminate underperforming marketing campaignsGrow Sales
Marketing spend management tools identify tactics that drive incremental sales