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Actionable Customer Intelligence to Optimize Marketing

Every business wants to know their customers better. Though there are many proxies, nothing expresses consumer intent like an actual payment transaction. TruSpends marketing performance management software that connects consumer purchasing and marketing spending. Worldpay from FIS processes over 40 billion payment transactions annually. That’s intent, at scale.

Actionable, credible intelligence for marketing spend management

TruSpend lets marketers connect the dots between consumer purchase activity and marketing spend, so you can optimize advertising, improve customer strategies and grow sales

Measure ROI

Connect advertising spend to actual purchase data in near real time

Optimize Strategies

Identify and eliminate underperforming marketing campaigns

Grow Sales

Marketing spend management tools identify tactics that drive incremental sales