Three Surprising Ways the Apple Card is Changing the Credit Card Market by Bob Letgers, Chief Product Officer for FIS Payments Division
June 19, 2019
Bob Legters, Chief Data Officer of Banking and Payments
The Apple Card announced in late March is about to come to market and like many Apple products, it has generated a strong response long before consumers have had a chance to use it.
The card may seem similar to other “affinity” credit cards, which are typically backed by a major issuer and leverage a strong, consumer-facing brand, but Apple’s foray into credit cards has already impacted consumers, banks and credit card issuers.
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