PaymentsEdgeTM Marketing & Advisory Services Redefine how you connect with your card customers, pinpoint avoidable costs and grow your portfolio’s revenue
Cardholder relationships can languish.
Here’s how to bring them back to life
With full support from FIS® PaymentsEdge™ marketing services, you gain the power to engage customers at every touchpoint. From campaign creation and mail file segmentation through execution, consulting and reporting, our focused efforts help you reach your goals through mobile, email and direct mail channels.
Just as cardholder behaviors change, so must your marketing, because what worked well in the past may no longer be effective. PaymentsEdge™ advisory services dig into your operations, technology and cardholder strategy to spot and realign the processes and resources that are holding you back.
PaymentsEdge™ card portfolio results compared with non-user clients:
greater debit transaction volume
greater credit transaction volume
higher debit sales volume
higher credit sales volume
more debit purchase active accounts
more credit purchase active accounts
Improve marketing ROI
End-to-end, fully customized campaigns that grow your revenue. Control your offers, lists and look and feel, and lean on calendars, fulfilment and tracking tools to see how campaigns are performing.
Identify growth opportunities
Find and target the areas of your portfolio that are ripe for revenue growth, along with those that are most vulnerable. Win new customers and persuade cardholders to transfer balances and use their cards more. Convince those in danger of leaving to stay.
Reduce operational inefficiency
Operational evaluations uncover hidden costs, unnecessary vendor contracts and back-office redundancies, so you can change for the better.
Optimize technology
Technology assessments make sure you’re using the right payment networks and tools based on the bank you are now and the one you aspire to be.
Explore our resources
Balancing growth initiatives with budget constraints in banking Q&A
Put an end to the struggle to cultivate deeper customer relationships, allowing you to lift card activation, usage and retention.
PaymentsEdge™ debit monthly portfolio report
Uncover detailed debit metrics with grouped reporting on top merchants, performance averages, quarterly trends and annual comparisons.
PaymentsEdge™ credit monthly portfolio report
Gain a clearer view of credit activity through grouped analysis, featuring monthly averages, leading merchant categories, quarterly performance and yearly growth metrics.