Business clients are the new battleground for growth

About this webinar

Small businesses are often the largest source of new growth for banks, yet they get stuck between retail and commercial banking structures. In this webinar, FIS® experts share survey findings from 1,500 small business operators and introduce operator archetypes as a new way to reduce friction, boost digital adoption and grow SMB relationships.

Speakers

• John Stuckey, Product Management Leader, Digital Business Banking, FIS
• Mike Sisk, Contributing Editor, American Banker

Duration

50 minutes

What you'll learn

• Why traditional segmentation by revenue and business size misses how the people inside a business actually work, and how operator archetypes can reveal growth and retention opportunities.
• How hidden friction shows up as customer churn and manual workarounds long before it appears in support tickets or survey feedback.
• What fintechs get right on workflow fit and simplicity, and where banks still hold an advantage in trust and relationship breadth.
• Where to focus digital investment for the biggest SMB impact, from workflow simplification to onboarding and open banking connectivity.