Enterprise loyalty program software that powers customer engagement and growth
Convenience | Connection | Engagement
Loyalty program software built for financial institutions and merchants
FIS® Loyalty Engagement Solutions delivers enterprise-grade loyalty software to help banks, credit unions, merchants and digital financial institutions strengthen customer relationships and increase lifetime value. The platform helps organizations design and manage loyalty programs that reward everyday behavior, drive repeat usage and deliver measurable results. With flexible rewards, real-time redemption and data-driven engagement, it supports long-term growth across cards, payments and digital channels.
Lower costs, greater cardholder satisfaction
Serving your community and its people matters, but budgets and resources are tight. Our customer loyalty program delivers cost-effective loyalty tools, including merchant-funded offers, a compact redemption catalog and debit card rewards to help smaller teams deliver cash back and points at lower costs.
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Engagement that’s personalized and revenue-driven
No matter the community, your customers expect value, convenience and automated banking. Advanced customer engagement capabilities within our full-service suite help transform your financial institution’s data into personalized engagement opportunities that support revenue growth.
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Precision targeting that delivers personalized value
Delivering digital convenience and meaningful value sets you apart. Specialized customer support and ongoing program evaluation power personalized, data-driven loyalty across your program, from web and redemption catalog personalization to annual performance reviews.
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Customer loyalty through everyday rewards
The demand for cash rewards grows as consumers seek instant, practical benefits on daily spending. FIS technology enables real-time redemption of rewards and discounts by linking loyalty currency to payment cards, helping increase repeated spending and customer retention at participating merchants.
See detailsA customer loyalty platform designed for scalable engagement
Loyalty Engagement Solutions connects transaction data, rewards and personalized offers into a single ecosystem, helping institutions engage customers at the right moment with relevant incentives. This customer loyalty platform supports a wide range of engagement strategies, including targeted merchant offers, personalized promotions and behavior-based rewards, to drive incremental spending and improve customer satisfaction.
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Expanding program reach through engaging loyalty
Optimizing loyalty strengthens your program’s reach and the opportunities it delivers for your institution. FIS loyalty expert Mladen Vladic explains why integrating rewards into the card payments ecosystem is essential for growth.
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Learn more about how FIS can help financial institutions manage loyalty engagement that drives revenue growth and customer retention.
Loyalty Engagement Solutions
Flexible loyalty software scales to support institutions from community banks to global issuers
Modular deployment options enable teams to start with core capabilities and expand as loyalty strategies mature
Adaptable reward and engagement models deliver card-based rewards, merchant-funded offers and personalized campaigns without a system overhaul
Strategy design
Define loyalty strategies and set earning rules, reward types and program tiers tailored to your products and customer behavior.
Payments integration
Connect loyalty directly to card transactions and digital wallets, enabling real-time earning and redemption experiences.
Customer engagement
Utilize transaction insights to deliver personalized rewards and targeted offers that drive repeat usage and loyalty.
Performance optimization
Monitor program results continuously and refine strategies to increase customer engagement and improve return on investment.
A loyalty management system with real-time control
Built on a configurable loyalty management system, FIS® Loyalty Engagement Solutions offers multiple packages to support different levels of sophistication: Offers only, Turnkey, Personalized and Premium. The system gives organizations control over earning rules, reward tracking and redemption, and program performance while integrating with payments and digital channels for instant, real-time reward experiences across point-of-sale, online and mobile.
Offers only
Turnkey
Personalized
Premium
Rewards platform with flexible redemption options
Our rewards platform supports a wide range of reward types – points, cash back, gift cards, travel, merchandise and merchant-funded offers – enabling organizations to create programs that resonate with different customer segments. Rewards can be redeemed instantly or through digital channels, delivering experiences that reinforced engagement at every interaction.Offers only
Incentivize loyalty without overspending
Designed for starter cards and debit programs, this package helps simplify loyalty with a compact redemption suite and merchant-funded offers designed for cost-effective engagement. These offers allow financial institutions and merchants to share rewards costs while influencing incremental spend through the loyalty journey.
Turnkey
Integrate loyalty into your banking experience
Our ScoreCard®-branded package enables end-to-end loyalty program setup and management by integrating our solution into your existing banking experience. Its flexible interface supports transaction-based scoring for cash back and points, configuration of base and promotional rules, and merchant category-based scoring. ScoreCard®-branded marketing support is also included, helping you promote your rewards program with targeted and seasonal promotions and measure campaign effectiveness.
Personalized
Drive cardholder behavior though reward-based innovations
This best-in-class, full-service package utilizes data from across your organization to initiate data-driven offers and targeted engagement that drive revenue. It recognizes relationship-based activities across your offerings, lets you set automated incentives for desired behaviors and enables custom bonus earn and expiration at the account level.
Premium
Enhance retention and value with customized cardholder targeting
This white-labeled program offering is tailored for your financial institution. By combining advanced personalization, analytics and expert program support, it analyzes your entire cardholder base down to the account level to identify and optimize targeting to increase the lifetime value of each cardholder.
Premium Payback
Enable real-time redemptions at the point of sale
FIS® Premium Payback powers pay-with-points and redemption options that integrate with third-party loyalty platforms. Whether it’s points or cash, the loyalty currency can be used as a payment tender within the point of sale at any of our merchant partners – in store or online. Premium Payback functionality comes with all four of our Loyalty Engagement Solutions packages and is also available standalone.
Relationship Rewards, powered by FIS AI 360
Reward account holders for the total value of their relationship
Relationship Rewards, powered by FIS AI 360, enables you to identify and incentivize the entire relationship with your customer. Our AI 360 platform integrates banking, processing and behavior-based data, with Relationships Rewards providing incremental incentives in the same loyalty structure for cohesive customer experiences. It is available with the Personalized and Premium packages or as a standalone offering.
Resources
Loyalty Engagement Solutions product sheet
Transform the rewards experience into a loyalty solution that strengthens brand advocacy and extends customer lifetime value across your offerings.
Offers only Package product sheet
Simplify loyalty with a consolidated product package that serves community financial institutions, debit programs and starter cards.
Turnkey Package product sheet
Extend loyalty through a complete ScoreCard®-branded platform integrated within your existing banking experience.
Personalized Package product sheet
Place loyalty at the core of the cardholder experience with an end-to-end solution designed to match your offerings with seamless integration.
Premium Package product sheet
Utilize data from across your financial institution to initiate personalized engagement opportunities that drive incremental revenue.
How to make loyalty programs pay off Q&A
FIS loyalty expert Mladen Vladic explains how embedding rewards deep in the payment experience can help financial institutions unlock more value.
FAQ
Loyalty program software enables organizations to design, manage and optimize customer rewards programs using points, cash back, offers and personalized incentives tied to customer behavior.
A customer loyalty platform connects transaction data with rewards and offers, allowing organizations to engage customers with timely, relevant incentives that encourage repeat usage and long-term relationships.
The rewards platform supports points, cash back, gift cards, travel, merchandise and merchant-funded offers, giving organizations flexibility to tailor programs to their audience.
Yes, the loyalty management system offers modular packages that allow smaller institutions to deploy targeted loyalty capabilities without the complexity of large enterprise implementations.
Let's keep our conversation going
Learn more about how FIS can help financial institutions manage loyalty engagement that drives revenue growth and customer retention.