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Client Story
Big Data Leads to Big Profits
Empowering Kitsap Bank
As a 106-year-old community bank, Washington-based Kitsap Bank needed a way to reach younger, tech-savvy customers who bank online. They realized that by analyzing customer data for behavioral patterns and interests, they could promote product offerings to customers based on specific priorities.
At a Glance
Objective
Leverage customer data to build more profitable relationships.Solutions
Results
Online customers are now grouped by key lifestyle indicators, so that they see specific products based on their needs, such as home equity loans. Communications were improved with online ads served up that reflect their financial priorities.Impact
Kitsap Bank can now see each customer more clearly. With a 360-degree view, they can trigger real-time, relevant offers to better understand customers' habits, interests and financial priorities. After engaging just 11 percent of online banking customers, the bank saw a 28 percent increase in new product sales.
In the future, Kitsap Bank wants to expand their offerings based on customer data. With help from FIS, the bank will be empowered to drive cross-sell of profitable banking products more efficiently and leverage the system to drive new customer acquisition and greater engagement.