Combining strategy and creativity to elevate performance

Equity Bank unlocks higher levels of engagement and enrollment with FIS PaymentsEdge

At a glance

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PaymentsEdge™ Marketing & Advisory Services

Objective

Combine the power of mobile, email and direct mail marketing to lift average per-card transaction frequency.

Results

All campaigns resulted in transaction lift per card between +3.2 and +25.5 as compared to control groups.

Impact

The bank has gained knowledge in delivering offers and messaging that resonate with customers and keep them reaching for their Equity Bank card.

Capturing cardholder attention with compelling offers

Equity Bank is a $5 billion community bank with more than 70 locations across Kansas, Missouri, Oklahoma and Arkansas. Founded in 2002, the bank builds lasting relationships by supporting families and businesses through both rewarding and challenging times.

Working together, Equity Bank and FIS developed “Own the Payment Moment,” a series of mobile, email and direct mail strategies and creative approaches designed to improve cardholder engagement and usage.

Learn how FIS Data Integrity Manager can help you streamline reconciliation and manage growing data volumes.

“PaymentsEdge marketing has elevated our email and automated marketing campaigns to deliver messaging and content that appeals to our card users, increases their affinity and, in turn, helps move our card portfolio to the front of wallets while driving noninterest income and strengthening customer relationships. Best of all, it’s a turnkey approach that ensures our messaging is delivered timely and with maximum impact.”
- John Hanley, Chief Marketing Officer, Equity Bank

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Our technology powers the global economy across the money lifecycle.

Money at rest

Unlock seamless integration and human-centric digital experiences while ensuring efficiency, stability, and compliance as your business grows.

Money in motion

Unlock liquidity and flow of funds by synchronizing transactions, payment systems, and financial networks without compromising speed or security.

Money at work

Unlock a cohesive financial ecosystem and insights for strategic decisions to expand operations while optimizing performance.

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