Motivating members to up their debit card usage

One Nevada Credit Union unlocks debit portfolio growth with FIS PaymentsEdge

At a glance

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PaymentsEdge™ Marketing & Advisory Services

Objective

Offer low-usage and inactive debit customers gift card incentives designed to encourage more frequent use of their cards.

Results

The credit union generated $956 in annual projected interchange revenue.

Impact

Based on the program’s success, One Nevada and FIS continue to explore creative ideas for optimizing the value of their debit portfolio.

Rewarding customers when they reach for their card

One Nevada Credit Union, founded more than 70 years ago, is a Las Vegas-based institution that serves as the trusted provider of superior financial solutions from more than 20 locations in Las Vegas, North Las Vegas, Henderson and Reno. As an FIS PaymentsEdge client for more than eight years, the credit union turned its attention to members who were underutilizing their One Nevada debit cards.

Upon completion of 22 campaigns throughout 2024, the credit union realized an additional $956K in annual projected interchange revenue.

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“PaymentsEdge’s marketing and advisory programs have been instrumental in helping us grow our portfolio. The marketing program aims explicitly to reactivate inactive and low-usage accounts with minimal effort required on our part. The advisory team provides strategic support and evaluates the results of the targeted campaigns. They are continuously checking in with new ideas and ways to optimize campaigns. PaymentsEdge has been an essential part of ensuring our members’ cards are top of every wallet channel we offer.”
- Steve O’Donnell, Executive Vice President and COO, One Nevada Credit Union

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