For Thai Banking Customers, Aspirations More Important Than Transactions

Our FIS PACE research shows that there is a great deal of opportunity for Thai banks to help consumers plan and save for life events and realize their financial aspirations.

That’s because today’s banking consumer isn’t just looking for a loan; they are looking to fulfill their aspirations around planned life events. And in Thailand, more than 8 out of 10 consumers have at least one life event planned that will affect their finances during the next two to three years.

It’s important for Thai banks to seize the opportunity to assist consumers with becoming more financially healthy so they can pursue their desired goals. Want to learn more about what financial institutions in Thailand can do to create a new level of service for customers? Read our Thailand PACE Report here.

Tags: Consumer Trends, Global Implications