Age: 79
Location: Canada
Occupation: Retired geology professor/Volunteer

In retirement, Effie has settled in Saint John near the Bay of Fundy – only a few hours north of her son’s family in Maine. Volunteering at the geopark allows Effie to pursue her passion for geology and meet like-minded Canadians. She puts on her best face when her son visits to prevent him from bringing up the conversation again about assisted living.


Age: 77
Location: United Kingdom
Occupation: Part-time shopkeeper

Wilfred and his wife right-sized to a retirement bungalow with a private garden in Sussex after Lovey fell off a ladder and broke her foot. To keep their minds sharp and meet other history buffs, Wilfred and his spouse participate in historical reenactments. Next up is the Flight of the Separatists.


Age: 75
Location: Brazil
Occupation: Retired consultant/Painter

Augusto lives in Santa Maria, Brazil, where its mild climate is perfect for painting in plein air with his painting posse of male retirees. After 15 years as a painter, Augusto has become accomplished enough to sell his landscapes at Praҫa Nova. He earns enough to pay for his supplies, travel and fun.


Age: 82
Location: New Zealand
Occupation: Retired nurse

Alice lives in Christchurch, New Zealand, where she wanders the botanical gardens and takes photos on sunny days. To maintain a circle of friends, Alice joined the horticultural society. Her weekly year-round walks with the society boost her mood, keep her heart pumping, and give Alice new ideas for her nature garden.


74 years and older

Nearly three-quarters (72%) of beyond boomers are retired, and 5% are unemployed. An additional 5% classify themselves as full-time homemakers, and 4% are self-employed. Their top payment methods are cash and credit cards. More than half (54%) are technology adoption laggards, and a mere 6% are early adopters.




Although the vast majority of beyond boomers are retired, the generation considers nearly the same percentage (33%) of their income as disposable as baby boomers. They also save the same percentage (14%) of their retirement incomes as baby boomers. Beyond boomers are the most private generation in discussing their finances with peers or sharing financial data with apps or retailers, even if it benefits them.

Beyond Boomers - A day in the life: Grocery shopping

“They keep trying to get me to load my grocery deals on the mobile phone my son gave me.”



Effie usually shops at the closest grocer in St. John’s but thinks their card program is too complicated. She likes the convenience of single-serve takeout food and often stops on her way home on days she volunteers at the geopark while working up a hearty appetite.

Want more generation insights as well as COVID implications? Learn more through our report.

“What I spend in delivery is easily offset by reward vouchers.”


After Lovey broke her foot, Wilfred enrolled in the grocery delivery program for £7.99 a month. Wilfred finds grocery shopping tedious and hard to navigate at 77 years of age. Besides, Wilfred saves money by using the loyalty card to get points that can be turned into vouchers.

During COVID, grocery was the most popular choice among those trying new delivery services in the U.S., cited by 54% of new delivery customers. Learn more.

“I shop where I can get the freshest produce and meat.”


Augusto doesn’t like to eat alone. He shops at the supermarket in Santa Maria, where he often stocks up on fresh ingredients to make feijoada for his friends. When Augusto isn’t painting, he’s in the kitchen, perfecting his culinary skills. Augusto charges stock up trips on his credit card but pays in cash if he’s just grabbing food to take with him for the day’s painting trip.

Expect fewer older diners. Only 3% of Canadians indicated they’re likely to go out five times a month or more in a new normal, compared to 12% prior to COVID-19.

“It’s annoying to order a bag of oranges and get three peaches instead.”

Grocery shopping

Alice has been shopping at the same place for groceries since she graduated from nursing school. She has a loyalty card that she uses to get rewards to spend on groceries. Alice has tried shopping online with her credit card to pick up her groceries in the parking lot. She’s had successes and misses – mostly missing some products she ordered.

36% prefer to pay for groceries with credit cards
24% prefer cash
17% use debit/prepaid cards
Did you know?

Beyond boomers’ preferred payment method for groceries reflects their frequent use of credit cards across multiple lines of trade. They are significantly more likely to prefer credit cards than any other generation.

Their preference for debit/prepaid cards is higher than that of Gen Z but lower than Gen X’s and baby boomers’ preferences.

Beyond boomers’ preference for cash is comparable to other generations except for Gen Z members who are significantly more likely to pay cash.



Destination: Bangor, Maine
Payment methods: Credit card and cash
These days, Effie’s travels consist of visiting her son and his family in Maine. Her son insists that she not drive her aging car anywhere but around town. Now, she takes a bus to Woodstock and hires a car to cross the border where she meets her son. Effie pays for her bus ticket with her credit card and the driver in cash.
Destination: Gainsborough, UK
Payment methods: Credit card
Wilfred and his wife spend their vacations traveling around the United Kingdom participating in historical reenactments. Soon, they will visit Gainsborough on the River Trent. Wilfred looks forward to their week-long stay at the 10-bedroom Victorian-era bed and breakfast – £248 charged to their credit card.
Destination: Paris, France
Payment methods: Credit card
Augusto plans his dream trip to Paris, first touring the Louvre, then renting a car to drive to Giverny to visit the gardens where Monet painted. He’s already bought a small pochade to hold watercolors and brushes during his trip and convinced a fellow painter to come. He’ll book his trip with his credit card.
Did you know?
48% prefer to use credit cards for travel
10% use debit/prepaid cards
10% use cash

Beyond boomers are more likely to prefer credit cards for travel than Gen Z and millennials.

They are less likely to use debit/prepaid cards than other generations.

Gen Z is more likely to use cash for travel.



Effie shops online when she can’t find a book she wants like Richter’s Canadian Rocks and Minerals or the revised edition of The Book of Stones locally. She also shops online for the list of strongly recommended gift suggestions that her son sends before holidays. It’s better than spending money on gas and time driving all over New Brunswick. Effie uses her credit card, so if anyone misses the boat, she gets her money back.



Wilfred’s wife has lost enthusiasm for sewing period clothes for their participation in historical reenactments. Today, they shop online for outfits that resemble Dutch pilgrims for their trip to Gainsborough. After much searching, they find a pilgrim hat for Wilfred at a custom website and charge it to their credit card.

“Our bank has a mobile unit that will come around. It’s very convenient for us.”


Augusto buys most of his art supplies online since options in Santa Maria are limited, and the nearest major city is 250 kilometers away. One advantage of ordering online is free shipping and better discounts when the painting posse members combine orders. He sticks with the tried and true, including his credit card, for online shopping.



Alice likes the convenience of buying New Zealand native plants for her nature garden from an online plant store. The site even offers free garden consultation – not that Alice needs much advice since she views herself as the oracle of natural gardening. She always pays online with her credit card.

Did you know?
48% pay e-commerce retailers with credit cards
11% prefer debit/prepaid cards
10% use mobile wallets

Beyond boomers are more likely to prefer using credit cards for online shopping than any other generation. However, credit cards are the payment of choice across generations.

They are less likely to use debit/prepaid cards than other generations.

Other generations are more likely to use mobile wallets for online purchases.

Dining out


Effie and her fellow volunteers at the geopark meet for lunch at least twice a month at a restaurant around Market Square. This week, Effie picks a local cafe to fulfill her resolution to eat more vegetarian foods a couple of days a week. Plus, it suits everyone's budgets. Effie taps her card on the register on her way out but leaves a cash tip.

“Once you get used to it, tapping your credit card on the register is much easier.”

Dining out

Wilfred and Lovey often dine out since Wilfred has little interest in spending time in their downsized kitchen. On his day to close up shop, he swings by her retirement bungalow to pick up the still-limping wife and navigates to the pub for burgers and pints, charged to their credit card.

“I do love the gratuity added into the bill, so I don’t have to walk around with cash.”

Dining out

Augusto and his buddies prefer to dine out at the diner to fill up on pastéis cheaply. Augusto could do without fried food, but the company of friends is more important than the quality of the menu. Augusto pays for his opportunity for indigestion in cash.

“I think these little local places appreciate the cash. We seem to get better service that way.”

Dining out

Alice and her horticultural enthusiasts walk to lunch from the botanical gardens. Alice doesn’t mind spending a bit more to sit in the fresh air and eat lunch at the highly rated Chinese restaurant, plus the hot chili soy sauce clears her sinuses. If she’s got the cash, she pays with it. Otherwise, she charges her meal on her credit card.

40% use credit cards for dining out
25% use cash
13% use debit/prepaid cards

“I’m indifferent about how I pay for lunch since it all comes out of the same pot.”

Did you know?

Beyond boomers are more likely to prefer to use credit cards to pay their dinner tabs than any other generation.

They are less likely to use debit/prepaid cards than millennials, Gen X members or baby boomers.

Beyond boomers rarely prefer digital payments. The percentage of those making them is far lower than other generations, especially Gen Z and millennials.  


“I waste so much time when I shop in person, and I don’t have that much time to waste.”


Effie has no idea where she’s going to buy shoes now since her go-to shop owners are retiring. She supposes she’ll try a name brand store since her feet need pampering, especially when she’s volunteering at the geopark. Effie’s in-store shopping has become limited to replacing what wears out. She usually makes payments with her credit card.

“We pay off our balance every month.”


While right-sizing their home, Wilfred and his wife have developed a passion for organizing. Lately, they’ve been buying all sorts of sizes and shapes of drawer organizers for their possessions. Wilfred has even thought about hiring a professional to help them get organized. Still, it might put too big a dent in their credit card balance.


When Augusto’s worn-out casual pants and shirts get recycled into painting attire, he shops for replacements where he can one-stop-shop for sportswear and casual apparel. Augusto left his suit days behind him when he retired. He usually makes payment with his credit card, so he doesn’t need to carry a lot of cash.

Since COVID, 42% of U.S. consumers are buying more from local and independent small businesses. Learn more.


Alice shops at a retail flagship store in Christchurch, where she’s shopped from childhood. It’s pretty fancy on her retirement budget, but she’s in replacement and gift-giving-only mode at 82. Still, she likes to dress up in her “Sunday best” to go shopping and browse the sales. If she only spends a few dollars at a store, Alice pays in cash. Otherwise, she uses her credit card.

Did you know?
39% use credit cards for in-store shopping
23% use cash
16% use debit/prepaid cards

Beyond boomers are more likely to prefer to use credit cards for in-store shopping than any other generation. However, credit cards are the payment of choice for all but Gen Z members who prefer cash.

They are less likely to use debit/prepaid cards than other generations, except for Gen Z.

Other generations are more likely to use mobile wallets for in-store purchases.


Effie insists on paying for her son’s mileage when he fetches her to visit family. Since her stubborn son refuses to accept her cash, she goes into her bank’s website on her computer and transfers money into his account.

"My son didn't realize when he connected our accounts to keep track of me that I can keep track of him."

Wilfred regularly buys clotted cream from a friend of a friend who makes it from scratch to earn a little pin money. The idea of cooking anything long and slow in the oven holds no appeal for Wilfred. He pays her friend’s friend with cash under the table.

50% prefer to settle up with friends in cash.
12% use bank transfers.
4% use checks.

Augusto owes a sizable debt to his painting buddy, who last ordered art supplies for the group. His friend doesn’t want to carry around that much cash, so Augusto uses a digital app account to settle up.

“It takes time away from painting for me to go to the bank to get cash to give to my friend who then must go to his bank to deposit it. Using an app is easier for everyone.”

When she needs cash to repay a friend, Alice ventures out with her faithful companion Daisy to the nearby bank branch. She doesn't mind standing in line at the teller window and chatting with other customers and staff, especially those who compliment her furry companion. For Alice, it's a change of pace from her humdrum routine.

1% use mobile wallets
1% use a P2P payment
Did you know?

The majority (62%) of beyond boomers manage their banking online, but only 27% use mobile devices to manage their banking. A paltry 13% use a mobile wallet to make payments, and 70% have no interest in doing so. In summary, this generation has little to no interest in using emerging technologies such as biometric authentication, messaging with a chatbot when shopping, or commanding a smart speaker to make a payment.

Beyond boomers are the most likely to use traditional payment methods when paying back friends and family, even more likely to use cash or checks than baby boomers.



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