Lead the future of your business with Ethos™:
the comprehensive fintech data ecosystem from FIS


Engagement Platform

Engage Your Customers with the Right Message at the Right Time

Personalized experiences increase adoption, loyalty and profitability. Within Engagement Platform, you have access to tools that tie directly to all your data, as well as other capabilities, such as insights and analytics tools. Target the individual, household and business, leverage predictive scores, manage content across all media for consistent brand experience, and deliver personalized campaigns that fully engage your customer and maximize your marketing results.

Achieve true 1:1 engagement with personalized interactions

Solve the personalization challenge to compete more effectively for customer attention

Unified customer data

Connect data from all sources, internal and external, structured or unstructured, in batch or real-time to create a unified single customer view. Drive relevant and more personalized interactions with individualized engagements

Deliver next best experience with AI/ML

Create individualized data profiles, with AI-powered capabilities that select audiences and trigger next best action communications via real-time interaction management. With continuous learning and feedback, customer intelligence is constantly growing in value and sophistication

Relevant real-time contextual engagements

Our platform has advanced analytics at the core which develop insights that can be acted on via real time, making sure businesses engage at the right time, in the right place, with the correct context

Supercharge your engagement strategy with sophisticated features

Creating a Single Customer View – The only true and holistic picture of each customer combines relevant 1st, 2nd and 3rd party data into a unique, context-aware, real-time Single Customer View. Seamlessly connect with your technology ecosystem to integrate and unify data from a wide variety of sources. This 360° view enables your business to cover every angle of customer touchpoints.

Build individual customer data profiles in real time – Customer DNA, a data-fuelled holistic and real-time perspective on every customer, is built from metrics providing a full understanding of customer history, context, behavior, preferences, and needs.

A more effective targeting strategy – Smart audience segmentation lets you select and engage with customers through multiple attributes and AI/ML decisioning engine determines criteria to improve targeting for more relevant and personalized experiences with successful outcomes.

Built from the ground up to deliver exclusive value for FIS clients:

End-to-end capabilities

Complete out-of-the-box functionality with plug-ins to industry standard modules. API integration as well as component hand-offs for full solution flexibility.

Easy to use for marketing staff

Specifically designed for a marketing person to use without technical, analytical, or database support, while providing all the features and reporting they need to advance your customer campaigns.

Speed counts

Respond to changing market dynamics and customer behavior in real time while you have the chance to influence what happens next. Machine learning helps you optimize campaigns and improve ROI. See who your most profitable customers are and build strategic plans to keep them and grow their value.