Relationships can get stale. FIS PaymentsEdge brings them back to life.
PaymentsEdge card marketing finds the most promising parts of your portfolio and the weak spots that need attention – with full support from campaign creation to fulfillment. You’ll know exactly where to focus your credit card marketing efforts to convince cardholders to use your services, and their cards, more.
Just as cardholder behaviors change, so does your bank. What worked well a few years ago might not now. PaymentsEdge advisory services dig into your operations, technology and cardholder strategy. We’ll spot the processes and resources holding you back, so your bank runs better.
Our card portfolio marketing clients have seen:
Growth in average balances
Growth in average active accounts
Growth in account penetration
Growth in average interchange
Improve marketing ROI
End-to-end, fully customized campaigns that grow your revenue. Control your offers, lists and look and feel, and lean on calendars, fulfilment and tracking tools to see how campaigns are performing.
Identify growth opportunities
Find and target the areas of your portfolio that are ripe for revenue growth, along with those that are most vulnerable. Win new customers and persuade cardholders to transfer balances and use their cards more. Convince those in danger of leaving to stay.
Reduce operational inefficiency
Operational evaluations uncover hidden costs, unnecessary vendor contracts and back-office redundancies, so you can change for the better.
Optimize technology
Technology assessments make sure you’re using the right payment networks and tools based on the bank you are now and the one you aspire to be.
Insights
Increase your card revenue with an automated marketing program
Learn how automated marketing engines like FIS PaymentsEdge help financial institutions earn untapped revenue with cost-efficient and effective campaigns.
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